The name hololive was initially used for COVER's 3D stream distribution app, launched in December 2017, and later its female VTuber agency, whose first generation debuted from May to June 2018. Hololive Production (ホロライブプロダクション hororaibu purodakushon, stylized in lowercase), or simply known as hololive (ホロライブ), is a Virtual Talent agency consisting of Virtual YouTubers owned by Japanese tech entertainment company COVER Corporation.
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